While in my Design Management MBA graduate program, I cultivated an interest in storytelling and how it works in personal and organizational relations. I subsequently completed my master's thesis in this area, exploring the question of whether storytelling is a critical success factor in (client/consultant) relationships. Recently, I has the occasion to present this research at the Drexel University i-School, I thought you might enjoy seeing the video of my lecture as well as the slides which I used.
The video can be found at: http://www.ischool.drexel.edu/video#56
The slides are below:
A few important takeaways from this talk are:
1. We use stories to make sense of experience, indeed the world revolves around stories and we underestimate this to our disadvantage.
6. Storytelling can be risky requiring sincerity, empathy, thought, planning and an understanding of the audience. Study storytelling and your audience so that it does not backfire on you.
There are many good books on this topic but the most broadly comprehensive I have seen is Denning's, "The Leader's Guide to Storytelling".
As always, I would love to hear examples of where you have used storytelling to advantage in your wise working.

